Karuna Skin, a female-owned skincare and beauty brand, has launched its new skincare line at Whole Foods Market stores across the United States.
 
The Karuna Skin line for Whole Foods Market combines the four principles of Ayurveda practices, Traditional Chinese Medicine, Adaptogens, and Clinical Science together for effective formulations. All products do not contain parabens, phthalates, formaldehyde, and SLS/SLES.
 
The brand offers three collections, providing options for varying skin types, created to balance your skin – customers can try the Maintain, Boost, and Correct collection sets. The Maintain line serves as a starting point to restore balance in the skin. Customers can then personalize their skin care routine based on their skin concerns with products from the Boost line, to moisturize, and the Correct line, to visibly brighten.
 
“My goal with this collection is to bring an efficacious line of skincare that combines the best practices of the East and the West inspired by my own personal skincare journey, and deliver it at an accessible price point,” said Linda Wang, founder and CEO of Karuna Skin.
 
“We’re excited to launch Karuna Skin at Whole Foods Market and offer a new skincare line that acts in synergy with your body,” added Kathleen Chiang, assistant category merchant at Whole Foods Market. “Karuna Skin offers on trend formulations that include unique ingredients like black hoof mushroom, snow mushrooms and prickly pear cactus.”
 
The Karuna Skin for Whole Foods Market line features 11 SKUS with prices ranging from $5 – $23. The collection includes some key and on-trend ingredients like black hoof mushroom, snow mushrooms and prickly pear cactus which provide a balanced approach to wellness.